Sonic Branding for Tasmeem 2026: Transmit.
Sonic Jeel was approached by the co-directors of Tasmeem Doha 2026, an international biennial art and design conference organized by VCUarts Qatar, to create the event’s sonic identity. The conference theme, Transmit, examines how information moves between sender and receiver, with particular attention to cross-cultural exchange within the Arab region in a global context. In collaboration with the Tasmeem team, Sonic Jeel designed a sequence of “transmit sounds” to accompany animated posters and bumpers produced by 40Mustaqel, an independent design studio based in Cairo.
The integrated sonic and visual identity draws on the Arabic word for “transmit,” حَوَّلَ (hawwill), a deliberate double entendre that suggests both transformation and transfer. The resulting sonic vocabulary of homing pigeons, megaphones, typewriters, faxes, electromagnetic frequencies, sonar pulses, landline phones, two-way radios, and mobile messaging chimes creates a layered narrative foreshadowing the conference discussions.
Tasmeem Co-Directors:
Reham Mohamed, Hind Al-Kuwari, Sarah Alafifi